Market Your Merch with War Machine
Your merch is meant to leave an impression on your fans.
Be smart. Creating good merch doesn’t need to break the bank.
Does This Sound Like You?
Messed Up Print Jobs
You make good designs, but the merch doesn't translate your work well onto print.
Wasted Resources
When merch isn't sold, it just winds up sitting in storage and wasting time and resources.
Low Retention
You have a hard time getting returning customers.
Ineffective Design
You can't seem to get a design that properly represents your brand.
Your Merch Today vs. After This Course
Your Struggles Today 😔
No Game Plan
"I don't pay much attention to merch. It's not a priority."
Ineffective Designs
"I don't know what kind of art or logo works best."
Inaccurate Prints
"What I design vs. what gets printed look different."
Can't Sell Products
"People like me, but nobody buys my merch!"
No Marketing Experience
"I don't know the first thing to marketing my merch."
Your Reality Tomorrow 🚀
Implemented Strategy
You have actionable steps toward selling merch
Designs That Sell
You have clarity over your brand's image
Optimized Merch Files
You know the settings to getting the best results
Building Relationships
You connect with your audience to incentivize their support
Think Like a Businessperson
You make intentional moves to increase audience outreach
Never Beg Your Audience to Buy Your Merch Again!
This is embarassing. Have you ever seen an artist do this?
They’re on stage. The band just played their second to last song and suddenly the frontman walks up to the mic, sweaty and disoriented from trying to do windmills like Corpsegrinder.
The crowd is supportive. The band played somewhat okay so far, but the energy was there.
That’s when the lead singer takes his foot and shoves it into his mouth by saying:
“If you guys really supported local bands, you’d buy our merch.”
Not a peep in the room. Ouch.
“We came all this way. Our shirts are so cheap. Please buy some.”
Somebody coughs in the back to break up the worrisome silence. The drummer is looking confused and the lead guitar starts making signals to finish the set. The bassist misses the starting note.
One look at the merch table and nobody is manning the band’s desk. In fact, folks are buying merch from the other bands instead!
They looked more professional, put together, and had friends manning the station. Some of them even had band members signing stuff.
The band on stage finishes their last song, only to find that by the end of their set most of the crowd didn’t stick around. They already spent what they could afford and nobody got a chance to connect with them before they left…
Does this sound like somebody you know? Maybe even you?
Although this scenario sounds somewhat ridiculous, this is actually more common that you think.
Artists are notorious for focusing all their energy on what matters most: their art. No one starts a band saying, “I’m going to be the best marketing agent, ever.”
That’s why we made Market Your Merch with War Machine. Your instructor, Ro Kohli, will teach you what’s important when it comes to marketing your merch so that you can take actionable steps toward making better merch, and selling more of it.
What You'll Master
Marketing Intuition
Your newfound understanding of merchandise gives you foresight into intutive marketing strategies.
Manufacturing Demands
You'll know what manufacturers need, giving them optimized files for best results.
Customer Service
You'll learn what it means to create a lifelong customer that gets rewarded for supporting you.
Organization & Presentation
Your merchandise is a priority. You will look good and be prepared with minimum points of resistance.
Making Merch Work for You
It doesn't end at the point of sale. Your merch continues the conversation.
Real-World Cases
Learn from industry pros that have toured the world playing music.
Turn Your BAND Into a BRAND
We don't just tell you what to do. We bring more out of you.
You will learn the principles to better marketing, so that you can fish for life.
You will learn:
- Learn what merchandise works for the biggest labels
- See what's good, bad and ugly merchandise
- What manufacturers need from you for successful results
- Professional outcomes, without the big price tag
- Building relationships with your fans
“Integrity. Passion. Quality… Merch is your WEAPON.”
Because the goal isn’t to beg someone to buy your merch.
The goal is for your merch to SELL ITSELF. You nurture the rest.
My Promise to You
I promise to give you the real-world merch strategies, tips, and techniques that actually work for bands and brands—not just theory.
You’ll learn how to confidently navigate vetted manufacturers around the world, know exactly what merch is worth your money, and expand beyond the usual shirts, hats, and hoodies.
I’ll show you how to market your merch long after the booth closes, so fans keep coming back both online and at shows, while helping you avoid the costly mistakes that hold most bands back.
And if you’re not blown away by what you learn?
You’re backed by a 100% money-back guarantee.
Perfect For...
Bands
Organize your group to start selling merch or increase productivity
Managers
Take control of revenue by making better decisions for your clients
E-Commerce
Use the techniques learned and apply them to your global online store
Touring
Turn merchandise into fuel for your adventures
Success Stories
Meet Ro Kohli
Ro Kohli founded War Machine Merch in 2007, originally as a street marketing company for the entertainment industry. In response to the changing economy, he reinvented the business in 2009, transforming it into a full-service merchandising and promotional products company focused on branded collateral, tour production items, and custom merchandise.
By 2010, War Machine Merch had grown rapidly, serving major clients including Epitaph Records, Disney, Konami, Universal Music Group, Guitar Center, and Stern Pinball. In 2020, the company officially became War Machine Custom Merchandising, continuing its mission to help brands, artists, and companies save time, money, and stress through high-quality custom merch and promotional products.
- Two decades of experience building merch campaigns for majors.
- Clients: Disney, Universal, Epitaph Records, Roadrunner Records' Road Crew
- Grew to offer more than 3 million promotional and custom merch for clients
- Sought-after merchandise guru for the music industry
- Promoted bands like Slipknot, Nickelback and Killswitch Engage
Start Learning Instantly
“Every unfinished song is a dream lost. Never give up on your dream, you will one day regret it”
Alex Nasla – Cofounder Spectre Academy
- Methods and Techniques from a World Touring Pro
- Easy to follow Video Lessons
- Backing Tracks and Tabs
$300
If you have any issues with your order, don't worry! You have up to 14 days to return and get your money back!
We take your data and security very seriously and use the best and most up-to-date measures available.
- SSL secured checkout
- Support available
- Global trusted payment options
Frequently Asked Questions
What will I learn from Ro Kohli?
By learning from Ro Kohli, you will gain real-world insight into how to create, source, market, and sell merchandise that actually works. You’ll learn how to choose the right products, work with trusted manufacturers, avoid costly mistakes, and build merch strategies that grow both revenue and fan loyalty. Drawing from Ro’s experience working with major clients and building War Machine Custom Merchandising, the course gives you practical tools you can immediately use for your band, brand, or business.
How is Ro Kohli qualified to teach my merch marketing?
Ro Kohli has spent nearly 20 years working directly in the merchandise and promotional products industry. He founded and built War Machine Custom Merchandising from the ground up, successfully evolving it from a street marketing company into a business serving major clients such as Disney, Universal Music Group, Epitaph Records, and Guitar Center. His experience includes sourcing products, managing manufacturers, developing merch strategies, and helping artists and brands create merchandise that sells, giving students practical, proven knowledge from someone who has done it professionally for years.
Does this only apply to band merch?
No, you can take the principles taught in this course and apply it to any business. This course was designed keeping the indie touring band in mind.
Do I need any prior knowledge to get something out of the course?
NO. This course is just as much for beginners as it is for experienced business owners. The latter can probably skip a few lessons, but we pick you up at the beginning and guide you all the way to the most complex concepts.
What is the All Access Membership exactly?
All Access is our answer to what our students have been wanting and asking for. A affordable way to learn what they want, when they want. With access to 30 courses and counting, covering all aspects of music and audio production. Everything from learning how to play Blues Guitar, to Songwriting, to recording, to mixing and much more! Not only that, it also comes with the ability to meet weekly with our instructors and mentors for hands-on, live calls with anything you may need help with or feedback on. Sign up to our newsletter to be notified when it launches!
Do you have an payment plans?
Yes! You can split up the cost of the one-time payment option into 4 interest free payments during checkout via PayPal “Pay Later” or Klarna. Now it’ll be even easier to improve and upgrade your skills!
Do you offer any hands-on coaching?
Yes! If you are a member of the Spectre Academy All Access Membership you will have access to weekly hands-on coaching and mentorship from our instructors and team, including Metal Mastermind!
Do you offer any Educational Discounts for Pro Audio Software & Tools?
Yes! When you join the Spectre Academy All Access Membership, you will have access to massive Education Discounts (upto 70% off) to some of the biggest names in Audio Production. From brands like Native Instruments, Izotope, Plugin Alliance, Fabfilter, Eastwest Sounds, and many more!
Do I need software (e.g. Adobe Photoshop)?
Absolutely not. There are many alternatives that can be used to get the same results. It comes down to preference and experimentation. Just because Ro might use a specific piece of software doesn’t mean that that is the ONLY piece of tool that will work in that situation. Remember: these techniques being taught can be implemented with any tool in any situation.
What if I get stuck and need help?
When your grab this course, you will receive an invitation link to the exclusive Spectre Academy Discord and Facebook Group, where you can join and ask for help. Not only will you find our team and instructors, there are hundreds of members inside who are happy to help as well. This is an exclusive group not available to the public.
How is the course delivered?
Once you have bought the course, you can stream at any time, right from our website on our custom platform which lets you keep track of your progress and interact with your instructor.